In late 2018 Nike launched it’s ‘Taking a Knee - Just Do It’ advertising campaign; a nod to Colin Kaepernick’s protest pushing for racial equity. In early 2019, ‘Gillette released it’s ‘The Best a Man Can Be,’ advertising campaign; tackling intersections of toxic masculinity. In both instances, we saw huge corporations mainstreaming a positive social justice message; moves that will most likely prove profitable…
Read MoreOur perception is always impacted by the lens through which we see, and our lens is always impacted by both physical barriers and socialization. For example, when looking through the barrier provided by sunglasses - the world may appear darker; and when looking through the socialization of the dominant narrative - the world may appear merit based and not oppressive. The first step to social justice is to hone one’s social justice lens (see our unit on Lenses if interested in teaching students how to develop their social justice lens). Below are five terms that I have to re-imagine to challenge the dominant narrative.
Read More
