Posts tagged Gillette
Is It Just to Profit from Social Justice?

In late 2018 Nike launched it’s ‘Taking a Knee - Just Do It’ advertising campaign; a nod to Colin Kaepernick’s protest pushing for racial equity. In early 2019, ‘Gillette released it’s ‘The Best a Man Can Be,’ advertising campaign; tackling intersections of toxic masculinity. In both instances, we saw huge corporations mainstreaming a positive social justice message; moves that will most likely prove profitable…

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Why Are Men So Broken: Toxic Masculinity

“Harvey Weinstein Will Be Arrested and Charged With Rape,” a New York Times headline reads; “R. Kelly Pleads Not Guilty to Sex Abuse Charges,” a WSJ headline reads; “Trump Mocks Al Franken for Resigning Quickly Amid Sexual Misconduct Allegations,” a Washington Post headline reads; “Kavanaugh Battle May Energize Republicans Ahead of 2018” a PBS Newshour headline reads;  “GOP Senator Mocks Alexandria Ocasio Cortez,” a Daily Wire headline reads… we could go on and on highlighting examples of how the media has captured subtle truths and overt outcomes of our patriarchy - namely Toxic Masculinity…

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